![]() Among the top-performing ads verticals in the Philippines were: travel & hospitality which grew by 430 percent, employment & education by 403 percent, legal services by 396 percent, media & publishing by 371 percent, and IT & telecom by 369 percent. In 2022, the number of average monthly Ads impressions on Viber reached astounding 6B worldwide, with more than 680M impressions in the Philippines. Seeing this shift in consumer expectations, more and more global and Filipino brands turn to Viber to keep in touch with the audience, create seamless brand-user interactions, and reach users at each step of their customer journey.Īpart from Lenses and Stickers, businesses are seen leveraging Advertising solutions to increase their visibility and attract new users. Realizing the growing trend for augmented reality and visual content, Viber lets brands and organizations create their own Lenses and Stickers on the app to strengthen their image and increase brand awareness.Īccording to the company, 71 percent of consumers want to have convenient access to communication with a business. Viber introduced Lenses on its platform more than a year ago and since then they have been used almost one billion times. It also showed that Viral and interactive, Viber Stickers and Lenses allow users to express themselves creatively while chatting. Filipinos have shown a great interest in My Notes with 37 percent more Filipinos used Notes to sync to-do lists and media across all their devices in 2022. ![]() Also, 19 percent more users in the country sent messages in group chats this year, revealing a strong preference for texting. Locally in the Philippines, 19 percent more users sent one-to-one messages compared to last year. The communication app, owned by the Japanese e-commerce giant Rakuten, has over 1B Android downloads worldwide and is being widely used both by users and brands. Viber shared some data to show the main trends that defined how Filipino users and brands have been using the app in 2022. Rakuten Viber, one of the world’s leading messaging app, revealed that an overall increase in Viber's app users across Asia Pacific (APAC) in 2022 year, with the Philippines recording a robust 22 percent increase. ![]()
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